BINANI GLOBAL AIR SERVICES has announced the appointment of renowned broadcast journalist and strategic communications expert, Arit Effanga, as its new Head of Corporate Communications, in a move to strengthening its corporate reputation, stakeholder engagement, and brand visibility as it continues its expansion across Nigeria.
The appointment comes at a significant stage in the airline’s growth journey, with BINANI AIR consolidating its position as one of Nigeria’s emerging carriers through a strong emphasis on safety, customer experience, operational excellence, and service innovation.
Arit Effanga brings to the role over two decades of distinguished experience in journalism, public relations, media strategy, and corporate communications. Widely respected for her professionalism and exceptional storytelling abilities, she has built a reputation for delivering impactful communication campaigns and fostering productive relationships with the media, government institutions, corporate organisations, and the public.
Prior to joining BINANI AIR, Effanga enjoyed a successful career in broadcast journalism, where she covered major national events, business developments, governance, aviation, and public policy. Her extensive experience in strategic communication, crisis communication, media relations, reputation management, and public affairs positions her to lead the airline’s communication agenda during an important phase of corporate growth.
As Head of Corporate Communications, Effanga will be responsible for developing and implementing the airline’s communications strategy, overseeing media relations, corporate branding, digital communications, internal communications, stakeholder engagement, crisis communication, and corporate social responsibility initiatives.
She will also lead efforts to promote BINANI AIR’s achievements, communicate key business milestones, and project the airline’s vision of delivering safe, reliable, and customer-focused air transport services across Nigeria.
Since commencing commercial operations, BINANI AIR has continued to attract positive attention within Nigeria’s aviation sector through its commitment to punctuality, enhanced passenger experience, safety, and continuous service improvements. The airline has recently introduced increased checked baggage allowances for passengers and has continued to expand its operational capacity while investing in customer-centric initiatives.
Industry observers believe the appointment of a highly experienced communications professional reflects BINANI AIR’s determination to position itself as a transparent, responsive, and forward-looking airline capable of competing effectively in Nigeria’s dynamic aviation market.
BINANI AIR is a Nigerian commercial airline committed to delivering safe, reliable, affordable, and customer-focused air transport services. Guided by its brand promise, “Fly Better,” the airline continues to invest in operational excellence, service innovation, and strategic partnerships aimed at transforming the travel experience for passengers across Nigeria.
